Marketing is about getting your business known and building your position within the marketplace. Small businesses don’t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This two-day workshop will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.
What Will Students Learn?
Describe the essential elements of a marketing plan, no matter the size of the business
Apply tools and strategy to create a marketing plan that supports the growth of their small business
Use six steps to create, implement, and review a marketing plan
Leverage the best of Internet and social media marketing
What Topics are Covered?
Marketing for small business
Elements of a successful marketing message
The marketing cycle in small business
Marketing strategies
Implementing your plan
Internet marketing basics
What’s Included?
Instruction by an expert facilitator
Small, interactive classes
Specialized manual and course materials
A personalized Certificate of Completion