Marketing Management Diploma

The Marketing Management Program courses are curated specifically for marketing management executives and young entrepreneurs. As a marketing professional, you will be provided with a toolkit to devise effective strategic marketing plans and execute them properly to bring your products or services to market successfully. You will learn how to market, whom to market to, and where you need to go in order to maximize your returns on your marketing investments.

This marketing program presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new product development and product life cycle strategies, pricing, communications, direct and online marketing, and marketing ethics. We also view advanced topics related to modern marketing through the emerging business trends of globalization, social responsibility, environmental sustainability, and managerial ethics.

The Marketing Management Diploma includes the following eight courses:

CMKT 101 | Principles of Marketing

[4 hours/week; total 42 hours; 11 weeks; $775]

This course presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new product…

CMKT 202 | Marketing Research

[4 hours/week; total 42 hours; 11 weeks; $775]

This course covers the entire research process: problem definition, data collection methods, sample design, collection of data, tabulation and analysis, and presentation of results. It is a competitive world out there, and it is the information age! Marketing is made of different elements and marketing research links all these elements together. Information, in addition to its linking role, empowers the marketing process and allows for better…

CMKT 301 | Integrated Advertising, Promotion & Marketing Communications

[4 hours/week; total 42 hours; 11 weeks; $775]

This course is designed to provide the student a managerial examination of advertising techniques and how they affect decisions in advertising and sales promotion. Course topics include setting advertising objectives and budget, applying advertising and media tools, and developing marketing communications designed to connect with and motivate the consumer toward an intended action or belief. Theoretical foundations will be discussed, but a…

CMKT 302 | Selling & Sales Management

[4 hours/week; total 42 hours; 11 weeks; $775]

This course focuses on the activities of first-line field sales managers. It covers sales management functions and strategies, developing the selling function, sales goals and structure, building a sales program, and leading and motivating the sales force. …

CMKT 401 | Services Marketing

[4 hours/week; total 42 hours; 11 weeks; $775]

Why study services marketing? The world economy is dominated by services. In the U.S. approximately 75% of the labor force, 70% of the GNP, 45% of an average family’s budget, and 32% of exports are accounted for by services. This course will address the distinct needs and problems of service firms in the area of marketing. The primary theme of the course is that service organizations such as banks, educational institutions, hospitals, hotels,…

CMKT 402 | The Practice of Public Relations

[4 hours/week; total 42 hours; 11 weeks; $775]

This course focuses on the communication between an individual or organization and the public to promote stakeholder acceptance and approval. Students explore traditional and emerging components of the public relations process through mass media, as well as the needs of different types of businesses, such as corporations, non-profit organizations, and governmental offices. By the end of the course, students should be able to: Develop an…

CMKT 403 | Consumer Behavior

[4 hours/week; total 42 hours; 11 weeks; $775]

Consumers are constantly exposed to hundreds or thousands of marketing stimuli, which are designed to inform, persuade, and influence their purchase decisions. These stimuli are constructed based upon the implicit theories that marketers have about how consumers behave. This course examines social science and consumer behavior research for concepts and principles that marketers can use to better understand customers and meet their needs. By the…

CMKT 404 | International Marketing Management

[4 hours/week; total 42 hours; 11 weeks; $775]

This course is designed to provide broad coverage of the concepts, issues, and conditions that affect the marketing of products and services on a global basis. In conjunction with universal marketing fundamentals, attention will be focused on the strategic challenges of identifying and evaluating opportunities and threats in overseas markets, developing and adapting marketing strategies in relation to specific host market needs and constraints,…

Methodology

The Marketing Management Diploma courses are delivered online in weekly 4-hour sessions. They include live & interactive instructor-led virtual sessions with key note lectures and online assessments.

Courses comprise a mix of interactive lectures, business cases, discussions, videos, group workshops and class presentations. Students are expected to engage and actively participate in class. They frequently work in pairs or teams to give deeper meaning to the reading material. The last couple of weeks of each course will make the culmination of assigned semester-long projects. Students share their findings with their peers and get to reinforce the knowledge, skills and competencies they will have learned.

Program Duration

Each course takes about eleven weeks to complete. Students may take one or more courses each quarter. Depending on the number of courses s/he take per quarter, a student may be able to complete the whole program within 12 to 24 months. Most students usually graduate within 18 months.

Higher Education Partner

The Marketing Management Professional Diploma is offered in partnership with the American University of Beirut (AUB).

ACCET Accreditation

  1. Internationally transferable Continuing Education Units (CEUs)
  2. Confidence that the training is up to international Continuing Education standards.
  3. Opportunities for professional growth within countries that align their professional development with international standards.

Registration

Enrolment is now open for January, April, July, or October 2021. Please contact us for more information.

Next Cohort starts: July 12, 2021

Limited number of seats available


Program Duration: 12 – 18 months

@ 4 – 8 hours / week


Course Delivery

Virtual Instructor-Led