Duration: 5 Days
This intensive five-day program is designed to give managers like you a comprehensive overview of the core concepts and practices of business administration, such as strategy, finance, marketing, operations, leadership, innovation, and customer care. You will also learn how to apply these concepts to your own work context and challenges, and how to develop your personal and professional competencies.
By the end of this program, you will be able to:
– Understand the key drivers and trends that shape the business environment and how they affect your organization
– Analyze and evaluate the performance and potential of your business unit or department using various tools and frameworks
– Develop and implement effective strategies that align with your organization’s vision, mission, and goals
– Manage financial resources and budgets efficiently and responsibly
– Create and deliver value for your customers and stakeholders through effective marketing and sales techniques
– Optimize your operations and processes to achieve operational excellence and customer satisfaction
– Lead and motivate your team and colleagues with confidence and integrity
– Foster a culture of innovation and creativity in your organization
– Communicate and present your ideas and proposals persuasively and professionally
– Provide excellent customer service and build long-term relationships with your clients
This five-day program consists of five courses and a capstone project. The courses are:
– Day 1: Business Strategy: Learn how to formulate, execute, and evaluate strategic plans that create competitive advantage for your organization
– Day 2: Business Finance: Learn how to read, interpret, and use financial statements and ratios to assess the financial health and performance of your organization
– Day 3: Business Marketing: Learn how to identify, segment, target, and position your customers and markets, and how to design and implement effective marketing mix strategies
– Day 4: Business Leadership: Learn how to develop your personal leadership style, skills, and behaviors, and how to influence, inspire, and empower others
– Day 5: Business Operations: Learn how to manage the flow of goods and services from suppliers to customers, and how to improve quality, productivity, efficiency, and sustainability
This Mini-MBA Program ends with a Capstone Project which enables you to apply what you have learned throughout the program to a real-world business problem or opportunity, and present your solution to your peers, instructor, and a panel of experts.
Day 1: Business Strategy
The course on Business Strategy aims to equip students with the knowledge and skills to analyze, formulate and implement strategic decisions in various business contexts.
By the end of this course, students should be able to:
– Apply strategic management concepts and tools to analyze real-world business situations
– Identify the sources of competitive advantage and value creation for a firm and its stakeholders
– Evaluate the strengths and weaknesses of different business-level and corporate-level strategies
– Formulate coherent and feasible strategic alternatives and recommendations for a firm
– Communicate effectively their strategic analysis and proposals in written and oral formats
This course covers the following topics:
– Introduction to strategic management and the strategic management process
– External analysis: industry structure, competitive forces and strategic groups
– Internal analysis: resources, capabilities, core competencies and value chain
– Business-level strategies: cost leadership, differentiation, focus and hybrid
– Corporate-level strategies: diversification, vertical integration, alliances and mergers and acquisitions
– Global strategies: international entry modes, global integration and local responsiveness
– Strategy implementation: organizational structure, culture, leadership and control systems
– Strategy evaluation: performance measurement, feedback and strategic change
Day 2: Business Finance
This Business Finance course covers the basics of financial management for small and medium-sized enterprises. This workshop aims to help participants understand the key concepts and tools of business finance, such as cash flow, budgeting, financial statements, profitability, and break-even analysis. It also provides practical tips and exercises on how to apply these concepts and tools to their own companies.
By the end of this course, students should be able to:
– Understand the basic concepts and principles of business finance, such as financial statements, cash flow, budgeting, and profitability.
– Apply financial analysis tools and techniques to evaluate business performance and make informed decisions.
– Identify and manage financial risks and opportunities in a dynamic business environment.
This course covers the following topics:
– Module 1: Financial Statements and Analysis. This module covers the purpose, structure, and interpretation of the main financial statements: income statement, balance sheet, and statement of cash flows. It also introduces key financial ratios and indicators to assess the financial health and performance of a business.
– Module 2: Cash Flow and Budgeting. This module explains the concept and importance of cash flow management, and how to prepare and use cash flow projections and budgets. It also discusses various sources and uses of cash, such as operating activities, investing activities, and financing activities.
– Module 3: Profitability and Growth. This module explores the factors that affect the profitability and growth of a business, such as revenue, cost, margin, breakeven point, and return on investment. It also demonstrates how to use financial models and scenarios to plan and evaluate different business strategies and outcomes.
– Module 4: Financial Risk and Opportunity. This module identifies and analyzes the main types of financial risks and opportunities that a business may face, such as market risk, credit risk, liquidity risk, operational risk, and strategic risk. It also provides practical tips and best practices to manage and mitigate financial risks, and to seize and capitalize on financial opportunities.
– Conclusion: Summary of the main learning points, feedback, evaluation, and action plan.
Day 3: Business Marketing
This Business Marketing course teaches participants how to effectively promote their products or services to potential customers. This workshop covers topics such as identifying the target market, developing a marketing strategy, creating a marketing plan, choosing the right marketing channels, and measuring the results. It also provides practical exercises and case studies to help participants apply the learned concepts to their own businesses.
By the end of this course, students should be able to:
– Understand the key concepts and principles of business marketing
– Identify and analyze the needs and preferences of business customers
– Develop and implement effective business marketing strategies and tactics
– Evaluate and measure the performance and impact of business marketing activities
– Apply ethical and professional standards to business marketing practice
This course covers the following topics:
– Introduction: Overview of business marketing, its scope, benefits, and challenges
– Module 1: Business Marketing Environment: Factors and trends that influence business marketing decisions, such as market segmentation, competitive analysis, customer behavior, legal and ethical issues, etc.
– Module 2: Business Marketing Strategy: Steps and tools for developing a business marketing plan, such as setting objectives, conducting market research, selecting target markets, positioning, branding, etc.
– Module 3: Business Marketing Mix: Elements and techniques for designing and delivering a business marketing mix, such as product, price, place, promotion, etc.
– Module 4: Business Marketing Evaluation: Methods and metrics for assessing the effectiveness and efficiency of business marketing activities, such as customer satisfaction, loyalty, retention, referrals, sales, profit, etc.
– Conclusion: Summary of key points, best practices, and recommendations for future action
Day 4: Business Leadership
This Business Leadership workshop helps participants develop the skills and competencies needed to lead effectively in a dynamic and complex business environment. The workshop covers topics such as strategic thinking, decision making, communication, teamwork, motivation, and ethics. It also provides opportunities for participants to practice and apply their learning through case studies, simulations, role plays, and feedback sessions. This workshop is designed for current and aspiring leaders who want to enhance their performance and influence in their organizations.
By the end of this course, students should be able:
– To understand the key concepts and principles of business leadership
– To identify and develop the essential skills and competencies of a business leader
– To apply the best practices and strategies of business leadership in various scenarios and contexts
– To evaluate and improve one’s own performance and effectiveness as a business leader
This course covers the following topics:
– Introduction: Welcome and overview of the workshop objectives, agenda, and expectations
– Module 1: What is Business Leadership? Definition, dimensions, and models of business leadership; benefits and challenges of business leadership; self-assessment of one’s own leadership style and strengths
– Module 2: How to Lead Effectively? Communication, motivation, delegation, decision-making, problem-solving, conflict resolution, and feedback skills for business leaders; case studies and role plays to practice these skills
– Module 3: How to Lead Strategically? Vision, mission, goals, and values of business leadership; strategic planning, execution, and evaluation processes for business leaders; tools and techniques for strategic analysis and alignment; examples of successful business leaders and their strategies
– Module 4: How to Lead Ethically? Ethics, values, and principles of business leadership; ethical dilemmas and challenges for business leaders; frameworks and guidelines for ethical decision-making and behavior; scenarios and discussions to explore ethical issues in business leadership
– Conclusion: Summary and review of the main points and learnings from the workshop; action plan and next steps for applying the learnings in one’s own work context; feedback and evaluation of the workshop
Day 5: Business Operations
This Business Operations workshop aims to improve the efficiency and effectiveness of the business processes and systems. It typically involves identifying the current challenges and opportunities, analyzing the root causes and impacts, and designing and implementing solutions. This workshop will also help you to streamline workflows, optimize resources, enhance customer satisfaction, and increase profitability.
By the end of this course, students should be able:
– Understand the key concepts and principles of business operations
– Identify the main functions and processes of business operations
– Analyze the performance and efficiency of business operations using relevant metrics and tools
– Apply best practices and strategies to improve business operations and achieve organizational goals
This course covers the following topics:
– Introduction: Define business operations and its importance for organizational success
– Module 1: Business Operations Functions and Processes
– Explain the main functions of business operations, such as planning, organizing, directing, controlling, and coordinating
– Describe the common processes of business operations, such as product development, supply chain management, quality management, customer service, and innovation
– Discuss the interrelationships and dependencies among different functions and processes of business operations
– Module 2: Business Operations Performance and Efficiency
– Define the key performance indicators (KPIs) and metrics for measuring business operations effectiveness and efficiency
– Demonstrate how to use various tools and techniques for analyzing business operations data, such as dashboards, charts, graphs, reports, and benchmarks
– Identify the strengths and weaknesses of business operations based on the data analysis results
– Module 3: Business Operations Improvement and Optimization
– Review the best practices and standards for business operations management, such as lean, agile, Six Sigma, ISO, and Kaizen
– Explain how to apply different strategies and methods for improving business operations, such as process mapping, value stream mapping, root cause analysis, problem solving, decision making, and action planning
– Evaluate the impact and outcomes of business operations improvement initiatives using feedback and follow-up mechanisms
– Conclusion: Summarize the main points and key takeaways of the training workshop
– Evaluation: Assess the participants’ learning outcomes and satisfaction using surveys and quizzes
Capstone Project
The Capstone Project is a culminating assignment that allows students to apply the knowledge and skills they have acquired throughout this mini MBA program to a real-world problem or opportunity. It can take various forms, such as a business plan, a consulting project, a case study, a market research, or a social impact initiative. The purpose of a capstone project is to demonstrate the student’s mastery of the core competencies and learning outcomes of this mini MBA program, as well as to showcase their creativity, innovation, and leadership potential.
Each student would present their strategic plan in a written report and an oral presentation to their instructor and peers on the last day of the program. The students will be given feedback and assessed by their instructor and peers alike on the quality, feasibility, originality, and impact of their strategic plan, as well as on their research skills, analytical skills, communication skills, and presentation skills.