Writing a Business Plan

This two-day course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan.

What Will Students Learn?
 Research and analyze the individual components needed for a business plan
 Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
 Explain the purpose and future of your business in easy to understand terms
 Use accounting terms to describe the future for their business
 Describe their marketing, sales, and planning strategies

What Topics are Covered?
 What is a business plan for?
 A general business plan framework
 Identifying your audience
 Gathering and analyzing information
 Defining your company
 Getting to work
 Creating a marketing strategy
 Creating the sales plan
 Developing financial projections
 Putting it all together

What’s Included?
 Instruction by an expert facilitator
 Small, interactive classes
 Specialized manual and course materials
 A personalized Certificate of Completion

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