Module 3: Understanding the Market Before You Build
Once you’ve shaped your idea and confirmed that it solves a real problem, the next step is to understand the world you’re about to enter. Market research is where your idea meets reality. It’s the process of discovering who your customers are, what they need, how they behave, and what alternatives they already use. It’s also where you begin to understand the size of the opportunity and the competitive landscape. Without this step,...