Course Description
In this comprehensive course, you’ll gain the essential knowledge and skills needed to launch a successful online business. From ideation and planning to legal considerations, website functionality, marketing, and e-commerce strategies, you’ll learn how to turn your vision into a thriving internet enterprise. Through practical exercises, expert insights, and real-world examples, you’ll be equipped to navigate the complexities of starting and growing an online business.
Learning Objectives
By the end of this course, participants will be able to:
- Identify and develop a viable online business idea: Learn how to generate and assess business ideas, create a robust business plan, and secure necessary funding.
- Understand legal and accounting aspects: Gain knowledge of the legal structures of businesses, trademark and copyright laws, and tax obligations.
- Build an effective and user-friendly website: Master the essentials of domain names, UX design, content development, and website launch.
- Implement online operational strategies: Explore revenue models, payment options, inventory management, and order fulfillment.
- Manage security risks: Develop a comprehensive security plan to protect your business from potential threats and ensure continuity.
- Utilize online marketing techniques: Discover strategies to drive traffic, engage customers, optimize search engine rankings, and analyze web traffic.
- Understand e-commerce fundamentals: Get hands-on with platforms like Shopify and eBay, and learn the basics of e-commerce functionality.
- Explore e-commerce trends and market opportunities: Identify niche markets, leverage social media influence, understand SaaS, and incorporate AI into your business model.
- Advanced e-commerce strategies: Map the digital buyer’s journey, personalize content marketing, overhaul aging online businesses, and scale up from small to large-scale operations.
This course is designed for aspiring entrepreneurs, small business owners, and anyone interested in the world of e-commerce. Whether you’re starting from scratch or looking to elevate your existing online business, this course provides the tools and insights to succeed in the digital marketplace.
Part 1: Start-Up Essentials
- Start from Scratch
- Turn Your Ideas into a Viable Internet Business
- Creating a Business Plan
- Fund Your Online Business
- Create Policies and Manage Compliance
Part 2: Legal and Accounting
- Mind the Law
- Legal Business Setup: Partnership or Corporation
- Trademark and Copyright
- Accounting and Paying Taxes
Part 3: Website Functionality & Aesthetics
- Domain Name
- Design for UX
- Serve Up Your Website
- Develop Content to Attract Visitors and Optimize Search Engines
- Test and Launch Your Site
Part 4: Online and Operating
- Determine Your Revenue Model
- Leverage Affiliate Programs
- Payment Options
- Shopping Cart
- Take Inventory
- Meet Expectations and Fulfill Orders
Part 5: Manage Security Risks
- Security and Risk Management
- Develop a Security Plan for Business Continuity
- Spot and Handle Hackers
- Lock Down Your Website and Your Business
Part 6: Online Marketing Basics
- Jump-Start Traffic and Drive Sales
- Influence and Get Customer Attention
- Web Marketing
- Analyze Web Traffic and Monitor Your Customers
- Master Search Engine Optimization and Improve Your Ranking
Part 7: E-Commerce Fundamentals
- Start Up with E-Commerce Functionality
- Zoom In on Shopify
- Explore eBay
- Post for Profit
Part 8: E-Commerce Trends and Market Opportunities
- Discover Niche Markets
- Become a Social Influencer
- Evaluate the SaaS Model
- Exploit Opportunities with Artificial Intelligence
- Set up a POD Business
- Leverage the International Marketplace
Part 9: E-Commerce Advanced
- Map the Digital Buyer’s Journey
- Personalized Content Marketing
- Overhaul an Aging Online Business
- Expand Products to Increase Stagnant Sales
- Transition a Small Site into Big Business