This course covers the entire research process: problem definition, data collection methods, sample design, collection of data, tabulation and analysis, and presentation of results. It is a competitive world out there, and it is the information age! Marketing is made of different elements and marketing research links all these elements together. Information, in addition to its linking role, empowers the marketing process and allows for better...
This course presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new product...
Allyship to Create a Better Workplace sets organizations on the right path to foster a work environment where their Diversity, Equity, and strategic Inclusion (DE&I) efforts can be openly explored. Allyship is defined as an active and consistent practice of using power and privilege to achieve equity and inclusion while holding ourselves accountable to marginalized people’s needs. This one-day workshop will enable people to connect...
The future of work is no longer an abstract concept. What once seemed a distant possibility has abruptly turned into an everyday reality for most businesses globally, courtesy of the COVID-19 pandemic. With most employees now forced to carry out their jobs remotely amid lockdowns, companies across all industries are starting a new modus operandi – one called remote working for everyone. Virtual workers and virtual teams are now an essential...
For millions of employees worldwide, working from home (WFH) is the new daily reality. In addition to our connected colleagues, our new co-workers are now partners, children and possibly pets. Our scheduling and space are subject to different distractions and disciplines. Virtual teams have become an important building block of successful organizations. Whether the focus is on service, quality, cost, value, speed, efficiency, performance, or...
