Integrated Advertising, Promotion & Marketing Communications | CMKT 301

This course is designed to provide the student a managerial examination of advertising techniques and how they affect decisions in advertising and sales promotion. Course topics include setting advertising objectives and budget, applying advertising and media tools, and developing marketing communications designed to connect with and motivate the consumer toward an intended action or belief. Theoretical foundations will be discussed, but a...

Marketing Research | CMKT 202

This course covers the entire research process: problem definition, data collection methods, sample design, collection of data, tabulation and analysis, and presentation of results. It is a competitive world out there, and it is the information age! Marketing is made of different elements and marketing research links all these elements together. Information, in addition to its linking role, empowers the marketing process and allows for better...

Principles of Marketing | CMKT 101

This course presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new product...