Once you’ve shaped your idea and confirmed that it solves a real problem, the next step is to understand the world you’re about to enter. Market research is where your idea meets reality. It’s the process of discovering who your customers are, what they need, how they behave, and what alternatives they already use. It’s also where you begin to understand the size of the opportunity and the competitive landscape. Without this step,...
Every startup begins with a spark, an idea that promises to solve a problem in a new way. But not every idea is worth pursuing, and not every problem is urgent enough to build a business around. That’s why the first real step in the startup journey is ideation and validation. It’s the phase where you move from vague inspiration to a focused concept, and where you begin to test whether your idea has the potential to become a viable business....
From Idea to Impact Welcome to the first module in our series, From Idea to Impact. Over the coming weeks, we’ll explore the full journey of building a startup from the spark of an idea to scaling globally and planning for long-term success. Each module will focus on a specific phase of the startup lifecycle, drawing from global best practices and real-world examples from regions like the Middle East, Europe, Africa, Australia, and the United...
We've all encountered them: the colleague who seems to thrive on control, the one who subtly (or not-so-subtly) shifts blame, or the individual who expertly manipulates narratives to their own advantage. These interactions can be incredibly draining, eroding trust and productivity. While it's easy to get caught up in frustration, what if we could approach these situations with a deeper understanding and a strategic toolkit? Let's dive into what...
In today’s hyper-connected world, we are drowning in information yet starving for clarity. Every minute brings a flood of headlines, opinions, and “must-know” facts. But when speed and emotional impact overshadow accuracy and thoughtful analysis, even the sharpest professionals can fall into the trap of reactive thinking. Markets can swing wildly not because of fundamental change but because a single tweet or trending post ignites mass...
