Imagine waking up tomorrow to find your market share being eaten not by your historic rival, but by a startup you’ve never heard of. They are faster, smarter, and powered by AI. While you are still debating digital transformation, they are executing it. This isn’t science fiction. It is the immediate reality of modern business. Back in 2014, Microsoft was in trouble. Sure, it was big and profitable, but it had lost its spark. People saw it...
In our previous article, we explored how to launch your product and gain traction with your first 1000 users. Once you’ve validated your idea and built early momentum, the next critical question arises: how do you fund growth without losing control of your vision? Welcome to the capital maze: a complex landscape of angels, venture capitalists, accelerators, and crowdfunding platforms, navigated through terms like valuations and cap tables....
In our previous article, we explored how testing and iteration help transform your MVP into a product users truly love. Now comes the next big challenge: getting your first 1,000 users. This is the moment where your idea meets the market, and traction becomes the ultimate proof of concept. Successful outcomes depend not only on initiating a launch, but also on employing strategic planning throughout the process. Your go-to-market (GTM) strategy...
