Comprehensive Digital Marketing Mastery

Comprehensive Digital Marketing Mastery Course

Course Description

Embark on a journey to become a digital marketing maestro with this intensive 2-day, 12-hour course. This course is meticulously designed to provide participants with a holistic understanding of digital marketing, from grasping the fundamentals to mastering advanced strategies. Through a blend of theoretical insights and practical applications, you will learn how to craft compelling customer avatars, design effective marketing campaigns, and create engaging content that turns prospects into loyal customers.

Course Objectives

By the end of this course, participants will be able to:

1. Understand and map the customer journey, from awareness to brand advocacy.

2. Create detailed customer avatars to better target and engage potential customers.

3. Design and execute various types of marketing campaigns tailored to specific objectives.

4. Craft high-converting offers and utilize upselling and cross-selling techniques to maximize profit.

5. Develop and implement a content marketing strategy that drives engagement and conversion.

6. Establish a successful blog publishing process and generate a plethora of blog post ideas. 7. Apply SEO and content distribution techniques to attract and retain an audience.


Course Outline

Part 1: Getting Started with Digital Marketing

Module 1: Understanding the Customer Journey

– Creating a Customer Avatar

  – What to include in your customer avatar

  – Introducing Agency Eric: A customer avatar example

  – Getting clear on goals and values

  – Finding sources of information and entertainment

  – Honing in on demographics

  – Adding challenges and pain points

  – Preparing for objections

– Getting Clear on the Value You Provide

– Knowing the Stages of the Customer Journey

  – Step 1: Generating awareness

  – Step 2: Driving engagement

  – Step 3: Building subscribers

  – Step 4: Increasing conversions

  – Step 5: Building excitement

  – Step 6: Making the core offer sale and more

  – Step 7: Developing brand advocates

  – Step 8: Growing brand promoters

– Preparing Your Customer Journey Road Map

– Optimizing the Customer Journey

– Avoiding an Optimization Mistake

Module 2: Choosing the Right Marketing Campaign

– Establishing Marketing Objectives

– Defining a Digital Marketing Campaign

– Understanding the Three Major Types of Campaigns

  – Campaigns that generate new leads and customers

  – Campaigns that monetize existing leads and customers

  – Campaigns that build engagement

– Balancing Your Marketing Campaign Calendar

– Choosing the Campaign You Need Now

– Viewing Your Digital Marketing through the Campaign Lens

Module 3: Crafting Winning Offers

– Offering Value in Advance

  – Designing an Ungated Offer

  – Designing a Gated Offer

  – Zeroing in on what matters

  – Making a specific promise

  – Giving a specific example

  – Offering a specific shortcut

  – Answering a specific question

  – Delivering a specific discount

– Generating leads with educational content

– Generating leads with tools

– Filling out the gated offer checklist

– Designing Deep-Discount Offers

  – Using physical premiums

  – Employing a book

  – Leveraging the webinar

  – Selling software

  – Splintering a service

  – Brainstorming “little victories” to offer your leads

  – Filling out the deep-discount offer checklist

  – Discovering your deep-discount offer

– Maximizing Profit

  – Making an upsell or cross-sell offer

  – Building bundles and kits

  – Tacking on a slack adjuster

  – Recurring billing

Part 2: Using Content to Generate Fans, Followers, and Customers

Module 4: Pursuing Content Marketing Perfection

– Knowing the Dynamics of Content Marketing

– Finding Your Path to Perfect Content Marketing

  – Understanding the marketing funnel

  – Exploring the prospect’s intent

  – Providing a path to the next step

  – Segmenting your marketing with content

  – Appearing everywhere your customer expects

  – Customizing your content

– Executing Perfect Content Marketing

  – Step 1: Choosing avatars

  – Step 2: Brainstorming content assets

  – Step 3: Choosing the vehicle and channel

  – Step 4: Planning for ascension

– Distributing Content to Attract an Audience

  – Marketing through email

  – Capturing leads through search marketing

  – Using social media to drive traffic to your site

  – Paying for traffic

– Developing a Style Guide

  – Determine grammar and punctuation rules

  – Document editorial process

  – Document brand voice

  – Determine additional sections

  – Create formal documentation

  – Distribute style guide

Module 5: Blogging for Business

– Establishing a Blog Publishing Process

  – Brainstorming blog post ideas

  – Establishing content segments

  – Working with content creators

  – Editing the first draft

  – Copyediting the post

– Applying Blog Headline Formulas

  – Tapping into self-interest

  – Piquing curiosity

  – Employing urgency and scarcity

  – Issuing a warning

  – Borrowing authority

  – Revealing the new

– Auditing a Blog Post

  – Presents an exceptional headline

  – Includes a strong introduction

  – Offers easy-to-consume content

  – Satisfies your goal

  – Includes quality media

  – Provides a compelling close

  – Uses search engine optimization

  – Categorizes your topics

  – Completely delivers on the promise

  – Keeps professional consistency

Module 6: Taking Stock of 65 Blog Post Ideas

– Defeating Writer’s Block

  – Writing useful content

  – Being generous

  – Entertaining the masses

  – Capitalizing on the timely

  – Showing your humanity

  – Getting promotional

  – Stirring the pot

  – Engaging the audience

– Creating Stellar Content without All the Fuss

  – Curating and aggregating content

  – Reacting to popular content

  – Crowdsourcing content

This course promises to arm you with the skills and knowledge required to excel in the dynamic world of digital marketing. Are you ready to dive in and transform your digital marketing strategy?

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