The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This one-day course is for people who write for readers on the web.
What Will Participants Learn?
Apply engaging techniques that draw readers to web pages
Plan what to write to reflect their web hierarchy
Create engaging content, including catchy headlines
Enhance their writing with other forms of media
Make their writing accessible to a variety of readers
What Topics are Covered?
Getting to know the web
Tips on creating a site hierarchy
Creating your content
Deciding what’s fit to print
Adding audio and video to your content
Getting your content noticed
Instruction by an expert facilitator
Small, interactive classes
Specialized participant manual and course materials including a pre-assignment and a post-assignment
A personalized Certificate of Completion