The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive 2-day workshop, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.
What Will Participants Learn?
Apply the different purposes to strategic vs. tactical PR
Design a PR strategy
Develop strong relationships with reporters and journalists
Take their communication skills to a higher level
What Topics are Covered?
Building your PR plan
Establishing media guidelines
Managing the media
The press release
PR and the crisis
Social media and public relations
Instruction by an expert facilitator
Small, interactive classes
Specialized participant manual and course materials including a pre-assignment and a post-assignment
A personalized Certificate of Completion