Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
What Will Participants Learn?
Describe the value of social media to their marketing plan
Create and launch a social media marketing plan
Select the right resources for a social media marketing team
Define how to use social media to build an internal community
Use metrics to measure the impact of a social media plan
Manage difficult social media situations
Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
Decide whether a blog adds value to a social media plan
Speak about specialty sites and social medial management tools
Stay on top of social media trends and adjust their plan as the online world evolves
What Topics are Covered?
What is social media?
Understanding the marketing mix
Developing a social media plan
Building your social media team
Using social media to build internal communities
Analyzing your impact with metrics
Keeping on top of the trends
Using Facebook, LinkedIn, and Twitter
Building a blog or vlog (including using YouTube)
Using specialty sites (e.g. Pinterest and Yammer)
Using social media management tools
Launching your plan
Instruction by an expert facilitator
Small, interactive classes
Specialized participant manual and course materials including a pre-assignment and a post-assignment
A personalized Certificate of Completion