Marketing and Sales

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

What Will Participants Learn?
 Recognize what we mean by the term “marketing.”
 Discover how to use low-cost publicity to get your name known.
 Know how to develop a marketing plan and a marketing campaign.
 Use your time rather than your money to market your company effectively.
 Understand how to perform a SWOT analysis.

What Topics are Covered?
 Defining Marketing
 Recognizing Trends
 Market Research
 Strategies for Success
 Mission Statements
 Brochures
 Trade Shows
 Developing a Marketing Plan
 Increasing Business
 Saying No to New Business
 Advertising
 Networking

What’s Included?
 Instruction by an expert facilitator
 Small, interactive classes
 Specialized participant manual and course materials including a pre-assignment and a post-assignment
 A personalized Certificate of Completion

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