As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce. Two days.
What Will Students Learn?
Describe what the terms e-commerce and m-commerce mean
Develop an e-commerce business plan
Evaluate e-commerce software options
Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
Test, launch, and update your e-commerce site
Design engaging, responsive web content
Understand e-commerce payment options and choose appropriate options for your site
Use appropriate tools to track key e-commerce metrics
Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
Create a marketing plan with all the essential elements
Market your online store using social media and other appropriate channels
Use discounts and promotions to market your e-commerce business
Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
Protect your intellectual property
Identify the rules and regulations that will govern your e-commerce businesses
What Topics are Covered?
Getting to Know E-Commerce
E-Commerce Building Blocks
Software Options and Solutions
Building Your Online Store
The Finishing Touches
Creating an Engaging User Experience
Transaction Management
M-Commerce
E-Commerce Analytics
Supporting Your E-Commerce Business
Security and Fraud Awareness
Rules and Regulations
What’s Included?
Instruction by an expert facilitator
Small, interactive classes
Specialized manual and course materials
A personalized Certificate of Completion