E-Commerce Management

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce. Two days.

What Will Students Learn?
 Describe what the terms e-commerce and m-commerce mean
 Develop an e-commerce business plan
 Evaluate e-commerce software options
 Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
 Test, launch, and update your e-commerce site
 Design engaging, responsive web content
 Understand e-commerce payment options and choose appropriate options for your site
 Use appropriate tools to track key e-commerce metrics
 Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
 Create a marketing plan with all the essential elements
 Market your online store using social media and other appropriate channels
 Use discounts and promotions to market your e-commerce business
 Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
 Protect your intellectual property
 Identify the rules and regulations that will govern your e-commerce businesses

What Topics are Covered?
 Getting to Know E-Commerce
 E-Commerce Building Blocks
 Software Options and Solutions
 Building Your Online Store
 The Finishing Touches
 Creating an Engaging User Experience
 Transaction Management
 M-Commerce
 E-Commerce Analytics
 Supporting Your E-Commerce Business
 Security and Fraud Awareness
 Rules and Regulations

What’s Included?
 Instruction by an expert facilitator
 Small, interactive classes
 Specialized manual and course materials
 A personalized Certificate of Completion

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