This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This one-day course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.
What Will Participants Learn?
Determine how your Internet marketing strategy fits with your overall marketing plan
Apply techniques to influence and engage your target market
Weigh the value of using a distribution service for e-mail marketing campaigns
Get started with search engine optimization
Use online advertising to boost your marketing results
Adjust your Internet marketing plan based on metrics and reporting
What Topics are Covered?
Defining Internet marketing
Creating an Internet marketing plan
Extending your influence
E-mail marketing
Search engine optimization (SEO)
Advertising online
What’s Included?
Instruction by an expert facilitator
Small, interactive classes
Specialized manual and course materials
A personalized Certificate of Completion
