Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply. This three-day course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.
What Will Participants Learn?
How to apply the best methods for creating, leading, and managing their own business
Ways to establish an organizational framework through operations, finance, and leadership
Techniques for setting up an effective and efficient system for hiring, retaining, and succession planning
How to start researching and designing a strategic plan
How to describe the essential elements of marketing, sales, and their company brand
How to apply financial and accounting terms correctly
What Topics are Covered?
Who are you and what are you about?
Designing your organizational structure
Introduction to operations management
Understanding financial terms and budgeting
Getting the right people in place
Getting your product together
Building a corporate brand
Marketing and selling your product
Planning for the future (including succession planning, goal setting, and strategic planning)
Ethics 101 and leadership essentials
Building a strong customer care team
Training employees for success
Instruction by an expert facilitator
Small, interactive classes
Specialized participant manual and course materials including a pre-assignment and a post-assignment
A personalized Certificate of Completion