Project Risk Analysis and Mitigation | CPRM 216

Risk is a given in any project, and the better you understand how to identify and prepare for it, the more likely you are to minimize your exposure to it. In this course you will practice a systems approach and explore tools and techniques for identifying, analyzing, planning, and controlling risk. You will use both qualitative and quantitative methods to identify risk and discuss appropriate risk response strategies. You will also learn how to...

Project Stakeholder Engagement and Management | CPRM 104

Create healthy partnerships with your stakeholders and build a win-win environment for your business. In this course, you will learn how to manage your stakeholders efficiently with savvy communication strategies that increase engagement during project execution. You will learn how to analyze stakeholders, map power structures, keep open lines of communication, and use interpersonal skills to connect. This course highlights the importance of...

Project Schedule Management | CPRM 103

Delivering a project within the promised time frame & scope and allocated budget is primordial for organizational success. Whether you are delivering a high-rise building, a new piece of software, a power plant, or a nuclear submarine, all projects require constant monitoring and controlling to meet their objectives on time and within budget. This course applies a variety of techniques to balance the competing demands of scope, schedule,...

Emotional Intelligence and Project Leadership | CPRM 102

This interactive course is designed to provide a solid foundation in key leadership competencies and to afford you the opportunity for a truly transformational leadership experience. You will complete a self-assessment of your project leadership skills, then master the basics of essential leadership competencies such as setting direction, aligning people, motivating and inspiring, leading teams, communicating, building relationships,...

International Marketing Management | CMKT 404

This course is designed to provide broad coverage of the concepts, issues, and conditions that affect the marketing of products and services on a global basis. In conjunction with universal marketing fundamentals, attention will be focused on the strategic challenges of identifying and evaluating opportunities and threats in overseas markets, developing and adapting marketing strategies in relation to specific host market needs and constraints,...

Consumer Behavior | CMKT 403

Consumers are constantly exposed to hundreds or thousands of marketing stimuli, which are designed to inform, persuade, and influence their purchase decisions. These stimuli are constructed based upon the implicit theories that marketers have about how consumers behave. This course examines social science and consumer behavior research for concepts and principles that marketers can use to better understand customers and meet their needs. By the...

The Practice of Public Relations | CMKT 402

This course focuses on the communication between an individual or organization and the public to promote stakeholder acceptance and approval. Students explore traditional and emerging components of the public relations process through mass media, as well as the needs of different types of businesses, such as corporations, non-profit organizations, and governmental offices. By the end of the course, students should be able to: Develop an...

Services Marketing | CMKT 401

Why study services marketing? The world economy is dominated by services. In the U.S. approximately 75% of the labor force, 70% of the GNP, 45% of an average family’s budget, and 32% of exports are accounted for by services. This course will address the distinct needs and problems of service firms in the area of marketing. The primary theme of the course is that service organizations such as banks, educational institutions, hospitals, hotels,...

Selling & Sales Management | CMKT 302

This course focuses on the activities of first-line field sales managers. It covers sales management functions and strategies, developing the selling function, sales goals and structure, building a sales program, and leading and motivating the sales force. Learning Objectives: To gain a solid understanding of professional B2B sales including its planning and staffing, structure, and evaluationTo understand how to manage and motivate a...

Integrated Advertising, Promotion & Marketing Communications | CMKT 301

This course is designed to provide the student a managerial examination of advertising techniques and how they affect decisions in advertising and sales promotion. Course topics include setting advertising objectives and budget, applying advertising and media tools, and developing marketing communications designed to connect with and motivate the consumer toward an intended action or belief. Theoretical foundations will be discussed, but a...

Marketing Research | CMKT 202

This course covers the entire research process: problem definition, data collection methods, sample design, collection of data, tabulation and analysis, and presentation of results. It is a competitive world out there, and it is the information age! Marketing is made of different elements and marketing research links all these elements together. Information, in addition to its linking role, empowers the marketing process and allows for better...

Principles of Marketing | CMKT 101

This course presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new product...

Allyship to Create a Better Workplace

Allyship to Create a Better Workplace sets organizations on the right path to foster a work environment where their Diversity, Equity, and strategic Inclusion (DE&I) efforts can be openly explored. Allyship is defined as an active and consistent practice of using power and privilege to achieve equity and inclusion while holding ourselves accountable to marginalized people’s needs. This one-day workshop will enable people to connect...

Managing the Virtual Workplace

The future of work is no longer an abstract concept. What once seemed a distant possibility has abruptly turned into an everyday reality for most businesses globally, courtesy of the COVID-19 pandemic. With most employees now forced to carry out their jobs remotely amid lockdowns, companies across all industries are starting a new modus operandi – one called remote working for everyone. Virtual workers and virtual teams are now an essential...

Developing High-Performing Virtual Teams

For millions of employees worldwide, working from home (WFH) is the new daily reality. In addition to our connected colleagues, our new co-workers are now partners, children and possibly pets. Our scheduling and space are subject to different distractions and disciplines. Virtual teams have become an important building block of successful organizations. Whether the focus is on service, quality, cost, value, speed, efficiency, performance, or...

Creating a Workplace Wellness Program

Whether you are creating a workplace wellness program from scratch, or enhancing what you already have, you’re already on the right track! With increasing costs of health care, a shrinking workforce, and aging workers, a savvy workplace understands the value in supporting workers to improve their conditioning and to live a fitter lifestyle. This two-day course includes all aspects of designing or upgrading a program, from concept through...

Workplace Violence: How to Manage Anger and Violence in the Workplace

Violence of any sort has many roots. 99% of the time, there are warning signs of workplace violence. That is why this three-day workshop will take a comprehensive look at workplace violence: how to prevent it on an individual and an organizational level, and how to respond to it if it does occur. What Will Participants Learn? Understand what workplace violence is Be able to identify some warning signs of violence Understand the cycle...

Workplace Harassment: What It is and What to Do About It

In 2009 alone, the US Equal Employment Opportunity Commission ordered that $294,200,000 (that’s 294.2 million dollars!) be paid out for discrimination and harassment charges. No wonder companies are working to be more proactive in preventing harassment. But how do you prevent harassment from occurring? What sorts of policies should be in place? What should managers do to protect their employees? And if a complaint is filed, what will we do?...

Workplace Ergonomics: Injury Prevention Through Ergonomics

The human body is a fragile system, and we put many demands on it every day. Activities like reaching to get supplies off of a shelf, sitting in front of a computer for hours every day, and moving heavy products around the shop can all take a toll on our bodies. In this two-day workshop, you will learn how to make your environment as ergonomic as possible. What Will Participants Learn? Define ergonomics and its related terms Identify...

Strategic Planning

If you and the people who work with you don’t understand where the company is going, they may all develop their own priorities and actually prevent you from getting where you need to be. Part of getting everyone on board is creating a strategic plan complete with the organization’s values, vision, and mission. Then, there’s the challenge of bringing these principles to life in a meaningful way that people can relate to. This two-day...

Safety in the Workplace

Workplace accidents and injuries cost corporations millions of dollars and thousands of hours lost every year. They also have a profound, often lifelong impact on workers. Introducing a safety culture into your organization, where safety is valued as an integral part of the business’ operation, not only saves the business time and money, it also builds a committed, loyal, healthy workforce. This one-day workshop will give you the foundation...

Lean Process Improvement

This two-day course will give you the foundation to begin implementing Lean process improvement tools in your workplace. The first day will explore the foundations of Lean through the Toyota precepts and the five critical improvement concepts (value, waste, variation, complexity, and continuous improvement). The second day will give participants tools to perform continuous improvement in their organization, including 5S, 5W-2H, PDSA, DMAIC,...

Knowledge Management

Understanding how to manage the knowledge within your organization is the key to business success. Mismanagement of organizational knowledge comes with a price: frustrated employees, angry customers, and decreased productivity. All of these things can affect a business bottom line. The purpose behind Knowledge Management is to help us bridge organizational gaps and to use our greatest asset, our knowledge, to take our business performance to...

Developing a High Reliability Organization

Today’s world is full of the unexpected. System failures, terrorism events, disease outbreaks, and superstorms disrupt businesses every day, sometimes to an unrecoverable point. Despite these challenges, some services (such as power plants, hospitals, and airports) have no choice but to continue operating. This one-day course will explore how these organizations maintain high reliability even in times of serious crisis and stability. We will...

Encouraging Sustainability and Social Responsibility in Business

Today's consumers have access to a wider range of information than ever, and they use that information to check up on the companies and organizations that they support. This means that there is more pressure on businesses than ever to be socially responsible. This one-day course covers all the elements of corporate social responsibility, including environmental awareness, human rights, labor standards, ethics, organization governance, and...

Employee Accountability

An article in the March 11, 2010 edition of TIME magazine purported to explain “why we have entered the post-trust era.” Indeed, we seem to be in a time where people act inappropriately and then refuse to take responsibility for their actions. Who can we blame for the world economic crisis, the issues in the Catholic Church, or the state of the environment? More to the point, why do we spend so much time and energy looking to pin the blame...

Diversity Training: Celebrating Diversity in the Workplace

In the past ten years, the workforce has changed dramatically. More than ever, a workplace is a diverse collection of individuals proud of who they are: their gender, their sexual orientation, their religion, their ethnic background, and all the other components that make an individual unique. In order for your workplace to succeed, your employees must be able to appreciate and celebrate those differences. Duration: one day. What Will...

Disability Awareness: Working with People with Disabilities

People with disabilities represent a significant and largely underutilized resource for businesses. Many disabled persons are underemployed or unemployed. As a result of advocates for diversity, as well as a shrinking labor pool, employers are taking a serious look at hiring and retaining people with disabilities. This two-day workshop will give supervisors, managers, and human resource consultants tools and tips for creating a diverse...

Crisis Management

Viable organizations need to be ready for emergencies because they are a fact of doing business. The worst plan is not to have any kind of plan at all, and the best plans are tested and adjusted so that they work over time. Fortunately, you do not need separate plans for fire, weather disasters, and all the different kinds of crises that can occur. One solid plan will help you to prevent, respond, and recover from all crises. This two-day...

Business Process Management

Business process management helps organizations leverage processes to achieve their goals and be successful. Once processes are implemented, they must be monitored, evaluated, and optimized to make sure they are still meeting the goals that they were designed to accomplish. A business that can successfully manage its processes is able to maintain a competitive edge, while increasing productivity and efficiency and decreasing costs. This two-day...

Business Ethics for the Office

What exactly makes a decision ethical? The problem with ethics is that what may seem morally right (or ethical) to one person may seem appalling to another. This two-day workshop will not provide you with an easy way to solve every ethical decision you will ever have to make. It will, however, help you define your ethical framework to make solving those ethical dilemmas easier. We’ll also look at some tools that you can use when you’re...

Bullying in the Workplace

Bullying is called the silent epidemic. Although half of workers have experienced or witnessed bullying, policies and laws dealing with it are far less prevalent. This is, in part, because bullying can be hard to identify and address. People wonder, what does bullying look like? How can we discourage it in our workplace? What can I do to protect my staff and co-workers? All of these questions (and more!) will be answered in this one-day...

Using Activities to Make Training Fun

Most people have been at a party or some other social occasion where someone has told an inappropriate joke and ruined the mood (at least temporarily). Likewise, we’ve all been somewhere where the class clown is able to lighten the mood and help people have fun. The good news is that humor can help you make your training sessions just as engaging as those fun social occasions. Even better, you don’t need to be the class clown or an...

The Practical Trainer

People who work as trainers are often put into difficult situations without much understanding of what training is or how to do it well. We know that being a good trainer is the result of developing skills to bring information to an audience. This information will then engage, empower, and encourage continued learning and development. This three-day course will give you the skills that you need so that your students not only learn, but also...

Survival Skills for the New Trainer

If you are thinking about becoming a trainer, or have started doing some training already and want to know more about what will help you to become an excellent trainer, this workshop will help. This one-day workshop is designed as an exploration of the essential skills that trainers need to develop, and to get you started in the learning process in an interactive and fun environment. What Will Participants Learn? Understand the essential...

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