Influence and Persuasion

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. This one-day workshop will help participants learn how to influence and persuade in a variety of areas.

What Will Participants Learn?
 Make decisions about using persuasion versus manipulation
 Apply the concepts of pushing and pulling when influencing others
 Describe different techniques for getting persuasive conversations and presentations underway
 Make a persuasive presentation by using the 5 S’s
 Apply storytelling techniques to extend influence
 Leverage concepts of neuro linguistic programming in everyday influence and persuasion

What Topics are Covered?
 Understanding persuasion
 Preparing to persuade
 Getting off on the right foot
 Presentation strategies
 Using stories to persuade
 Using neuro linguistic programming (NLP) techniques

What’s Included?
 Instruction by an expert facilitator
 Small, interactive classes
 Specialized participant manual and course materials including a pre-assignment and a post-assignment
 A personalized Certificate of Completion

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