Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
What Will Participants Learn?
Define Google AdWords and pay per click
Set up keywords lists and groups
Find tracking and statistical information
Describe conversions from clickthroughs
Decide whether they will write your own ads or enlist help
What Topics are Covered?
Understanding AdWords lingo
Creating an AdWords strategy
Creating a PPC campaign
Designing your ads
Looking at success
Instruction by an expert facilitator
Small, interactive classes
Specialized participant manual and course materials including a pre-assignment and a post-assignment
A personalized Certificate of Completion