<\/strong><\/td>| The Political, Legal, and Regulatory Environments<\/td> | * Understand the elements of a country\u2019s political environment that can impact global marketing activities
* Define international law and describe the main types of legal systems found in different parts of the world
* Understand the most important business issues that can lead to legal problems for global marketers
* Describe the available alternatives for conflict resolution and dispute settlement when doing business outside the home country
* In general terms, outline the regulatory environment in the European Union <\/strong><\/td><\/tr>| <\/td> | <\/td> | Midterm<\/strong><\/td><\/tr>7 <\/strong><\/td>| Global Information Systems and Market Research<\/td> | * Discuss the role of information technology in a global company\u2019s decision-making processes
* Understand the importance of direct perception in the global marketing research process
* Explain some of the ways global marketers adapt the individual steps in the traditional market research process
* Compare the way a multinational firm organizes the marketing research effort with the way a global or transnational firm approaches the organizing issue
* Explain how information\u2019s role as a strategic asset affects the structure of global corporations <\/td><\/tr> | | 8<\/td> | Segmentation, Targeting, and Positioning<\/td> | * Identify the variables that global marketers can use to segment global markets and give an example of each
* Explain the criteria that global marketers use to choose specific markets to target
* Understand how global marketers use a product-market grid to make targeting decisions
* Compare and contrast the three main target market strategy options
* Describe the various positioning options available to global marketers<\/td><\/tr> | | 9<\/td> | Importing, Exporting, and Sourcing<\/td> | * Understand the difference between export selling and export marketing
* Identify the stages a company goes through, and the problems it is likely to encounter, as it gains experience as an exporter
* Describe the various national policies that pertain to exports and imports
* Explain the structure of the harmonized tariff system
* Describe the various organizations that support and facilitate the export process
* Compare and contrast home-country and market-country export organization considerations
* Discuss the various payment methods that are typically used in trade financing
* Identify the factors that global marketers consider when making sourcing decisions <\/td><\/tr> | | 10<\/td> | Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances<\/td> | * Explain the advantages and disadvantages of using licensing as a market entry strategy
* Compare and contrast the different forms that a company\u2019s foreign investments can take
* Discuss the factors that contribute to the successful launch of a global strategic partnership
* Describe the special forms of cooperative strategies found in Asia
* Explain the evolution of the virtual corporation
* Use the market expansion strategies matrix to explain the strategies used by the world\u2019s biggest global companies <\/td><\/tr> | | 11<\/td> | Brand and Product Decisions in Global Marketing<\/td> | * Review the basic product concepts that underlie a successful global marketing product strategy
* Compare and contrast local products and brands, international products and brands, and global products and brands
* Explain how Maslow\u2019s needs hierarchy helps global marketers understand the benefits buyers sought by buyers in different parts of the world
* Outline the importance of \u201ccountry of origin\u201d as a brand element
* List the five strategic alternatives that marketers can utilize during the global product planning process
* Explain the new product continuum and compare and contrast the different types of innovation <\/td><\/tr> | | <\/td> | <\/td> | Final Exam<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":" This course is designed to provide broad coverage of the concepts, issues, and conditions that affect the marketing of products and services on a global basis. In conjunction with universal marketing fundamentals, attention will be focused on the strategic challenges of identifying and evaluating opportunities and threats in overseas markets, developing and adapting marketing strategies […]<\/p>\n","protected":false},"author":1,"featured_media":472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-management-diploma"],"_links":{"self":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts\/657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/comments?post=657"}],"version-history":[{"count":12,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts\/657\/revisions"}],"predecessor-version":[{"id":1205,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts\/657\/revisions\/1205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/media\/472"}],"wp:attachment":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/media?parent=657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/categories?post=657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/tags?post=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} | | | |