Your brand is the vehicle that propels your product or service into your customer\u2019s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This two-day course will get you started on the road to creating a perfect brand.<\/p>\n\n\n\n
What Will Participants Learn? What Topics are Covered? What\u2019s Included? Your brand is the vehicle that propels your product or service into your customer\u2019s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. […]<\/p>\n","protected":false},"author":1,"featured_media":1138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing"],"_links":{"self":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts\/290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/comments?post=290"}],"version-history":[{"count":1,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts\/290\/revisions"}],"predecessor-version":[{"id":291,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts\/290\/revisions\/291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/media\/1138"}],"wp:attachment":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/media?parent=290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/categories?post=290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/tags?post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/strong>\uf0fc Define what a brand is and what branding is about
\uf0fc Define various types of brand architecture and brand extension
\uf0fc Identify your brand\u2019s products, its features, and their values
\uf0fc Write a mission, vision, and style statement for a brand
\uf0fc Describe the basics of positioning a brand
\uf0fc Understand the basics of creating a visual identity, including a brand name, slogan, and logo
\uf0fc Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
\uf0fc Effectively plan an internal and external brand launch
\uf0fc Monitor and evaluate your brand, and understand how to respond to the results<\/p>\n\n\n\n
<\/strong>\uf0fc Defining branding
\uf0fc Creating a mission and vision
\uf0fc Positioning your brand and developing your style
\uf0fc Developing a brand name and slogan
\uf0fc Creating a visual identity
\uf0fc Living your brand and connecting with customers
\uf0fc Launching your brand
\uf0fc Taking your brand\u2019s pulse
\uf0fc Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton\u2019s brand matrix
\uf0fc Interpreting evaluation results<\/p>\n\n\n\n
<\/strong>\uf0fc Instruction by an expert facilitator
\uf0fc Small, interactive classes
\uf0fc Specialized participant manual and course materials including a pre-assignment and a post-assignment
\uf0fc A personalized Certificate of Completion<\/p>\n","protected":false},"excerpt":{"rendered":"