Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.<\/p>\n\n\n\n
What Will Participants Learn? What Topics are Covered? What\u2019s Included? Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a […]<\/p>\n","protected":false},"author":1,"featured_media":1142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing"],"_links":{"self":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":1,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":283,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/posts\/282\/revisions\/283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/media\/1142"}],"wp:attachment":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/strong>\uf0fc Define Google AdWords and pay per click
\uf0fc Set up keywords lists and groups
\uf0fc Find tracking and statistical information
\uf0fc Describe conversions from clickthroughs
\uf0fc Decide whether they will write your own ads or enlist help<\/p>\n\n\n\n
<\/strong>\uf0fc Understanding AdWords lingo
\uf0fc Creating an AdWords strategy
\uf0fc Creating a PPC campaign
\uf0fc Creating groups
\uf0fc Designing your ads
\uf0fc Looking at success<\/p>\n\n\n\n
<\/strong>\uf0fc Instruction by an expert facilitator
\uf0fc Small, interactive classes
\uf0fc Specialized participant manual and course materials including a pre-assignment and a post-assignment
\uf0fc A personalized Certificate of Completion<\/p>\n","protected":false},"excerpt":{"rendered":"