The Digital Marketing Academy is designed to equip participants with comprehensive knowledge and practical skills in various facets of digital marketing. It is structured into five key parts, each addressing crucial aspects of the field.<\/p>\n\n\n\n
Part 1: Getting Started with Digital Marketing focuses on the fundamentals. The first module covers the customer journey, including creating detailed customer avatars and understanding customer goals, demographics, challenges, and the value provided at different stages. The second module addresses selecting the right marketing campaign by defining objectives and understanding different types of campaigns aimed at generating leads, monetizing customers, and building engagement. The third module teaches how to craft compelling offers, both ungated and gated, including value propositions, specific promises, examples, and discounts, alongside strategies for deep-discount offers using various methods like webinars and software.<\/p>\n\n\n\n
Part 2: Using Content to Generate Fans, Followers, and Customers dives into content marketing. It starts with understanding content marketing dynamics, creating content marketing plans, and distributing content through channels like email, search marketing, and social media. The blogging module emphasizes establishing a blog publishing process, brainstorming ideas, editing posts, and ensuring SEO optimization. Another module provides 65 blog post ideas and strategies for overcoming writer’s block, generating engaging and promotional content, and leveraging crowd-sourced content.<\/p>\n\n\n\n
Part 3: Generating Website Traffic elaborates on creating high-converting landing pages, including lead capture and sales pages. It also covers search marketing, focusing on understanding search queries, optimizing for different platforms like Google and YouTube, and earning links through content creation and competitor analysis. Social media is explored in depth, including platform-specific strategies for Facebook, Instagram, LinkedIn, and X (Twitter), listening and responding to social feedback, building brand authority, and leveraging networking opportunities. The final module in this part addresses paid traffic, discussing traffic temperature, choosing the right platforms, setting up retargeting, and troubleshooting campaigns.<\/p>\n\n\n\n
Part 4: Measuring, Analyzing, and Optimizing Campaigns is essential for a data-driven approach. Modules cover using Google Analytics to track traffic sources, creating UTM parameters, setting goals, and segmenting audiences. The final module details optimizing campaigns through split testing, selecting elements for testing, developing hypotheses, and analyzing test results to maximize return on investment.<\/p>\n\n\n\n
Part 5: The Part of Tens provides valuable lists, including common digital marketing mistakes to avoid, trending skills to add to a resume, and essential tools for success in various aspects of digital marketing, from building websites and managing social media to measuring performance and optimizing marketing efforts.<\/p>\n\n\n\n
Overall, this diploma program aims to provide participants with a strategic understanding of digital marketing, practical skills for implementation, and insights into current trends and tools, making it ideal for aspiring digital marketers seeking a well-rounded and up-to-date education in the field.<\/p>\n\n\n\n
Module 1: Understanding the Customer Journey.<\/strong><\/em> Module 2: Choosing the Right Marketing Campaign.<\/strong><\/em> Module 3: Crafting Winning Offers.<\/strong><\/em> <\/p>\n\n\n\n Module 4: Pursuing Content Marketing Perfection.<\/strong><\/em> Module 5: Blogging for Business.<\/strong><\/em> Module 6: Taking Stock of 65 Blog Post Ideas.<\/strong><\/em> Module 7: Building High-Converting Landing Pages.<\/strong><\/em> Module 8: Capturing Traffic with Search Marketing.<\/strong><\/em> Module 9: Leveraging the Social Web.<\/strong><\/em> Module 10: Tapping into Paid Traffic.<\/strong><\/em> Module 11: Following Up with Email Marketing.<\/strong><\/em> Module 12: Crunching Numbers: Running a Data-Driven Business.<\/strong><\/em> Module 13: Optimizing Your Campaigns for Maximum ROI.<\/strong><\/em> Module 14: The Ten Most Common Digital Marketing Mistakes.<\/strong><\/em> Module 15: Ten Trending Digital Marketing Skills to Add to Your Resume.<\/strong><\/em> Module 16: Ten Essential Tools for Digital Marketing Success.<\/em><\/strong> The Digital Marketing Academy is designed to equip participants with comprehensive knowledge and practical skills in various facets of digital marketing. It is structured into five key parts, each addressing crucial aspects of the field. Part 1: Getting Started with Digital Marketing focuses on the fundamentals. The first module covers the customer journey, including creating […]<\/p>\n","protected":false},"author":1,"featured_media":1503,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1500","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/pages\/1500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/comments?post=1500"}],"version-history":[{"count":13,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/pages\/1500\/revisions"}],"predecessor-version":[{"id":1535,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/pages\/1500\/revisions\/1535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/media\/1503"}],"wp:attachment":[{"href":"https:\/\/stellarconsultingandtraining.com\/wp-json\/wp\/v2\/media?parent=1500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Creating a Customer Avatar.
What to include in your customer avatar.
Introducing Agency Eric: A customer avatar example.
Getting clear on goals and values.
Finding sources of information and entertainment.
Honing in on demographics.
Adding challenges and pain points.
Preparing for objections.
Getting Clear on the Value You Provide.
Knowing the Stages of the Customer Journey.
* Step 1: Generating awareness.
* Step 2: Driving engagement.
* Step 3: Building subscribers.
* Step 4: Increasing conversions.
* Step 5: Building excitement.
* Step 6: Making the core offer sale and more.
* Step 7: Developing brand advocates.
* Step 8: Growing brand promoters.
Preparing Your Customer Journey Road Map.
Optimizing the Customer Journey.
Avoiding an Optimization Mistake.<\/p>\n\n\n\n
Establishing Marketing Objectives.
Defining a Digital Marketing Campaign.
Understanding the Three Major Types of Campaigns.
Campaigns that generate new leads and customers.
Campaigns that monetize existing leads and customers.
Campaigns that build engagement.
Balancing Your Marketing Campaign Calendar.
Choosing the Campaign You Need Now.
Viewing Your Digital Marketing through the Campaign Lens.<\/p>\n\n\n\n
Offering Value in Advance.
Designing an Ungated Offer.
Designing a Gated Offer.
Zeroing in on what matters.
Making a specific promise.
Giving a specific example.
Offering a specific shortcut.
Answering a specific question.
Delivering a specific discount.
Generating leads with educational content.
Generating leads with tools.
Filling out the gated offer checklist.
Designing Deep-Discount Offers.
Using physical premiums.
Employing a book.
Leveraging the webinar.
Selling software.
Splintering a service.
Brainstorming \u201clittle victories\u201d to offer your leads.
Filling out the deep-discount offer checklist.
Discovering your deep-discount offer.
Maximizing Profit.
Making an upsell or cross-sell offer.
Building bundles and kits.
Tacking on a slack adjuster.
Recurring billing.<\/p>\n\n\n\n
\n\n\n\nPart 2: Using Content to Generate Fans, Followers, and Customers.<\/h2>\n\n\n\n
Knowing the Dynamics of Content Marketing.
Finding Your Path to Perfect Content Marketing.
Understanding the marketing funnel.
Exploring the prospect\u2019s intent.
Providing a path to the next step.
Segmenting your marketing with content.
Appearing everywhere your customer expects.
Customizing your content.
Executing Perfect Content Marketing.
* Step 1: Choosing avatars.
* Step 2: Brainstorming content assets.
* Step 3: Choosing the vehicle and channel.
* Step 4: Planning for ascension.
Distributing Content to Attract an Audience.
Marketing through email.
Capturing leads through search marketing.
Using social media to drive traffic to your site.
Paying for traffic.
Developing a style guide.
Determine grammar and punctuation rules.
Document editorial process.
Document brand voice.
Determine additional sections.
Create formal documentation.
Distribute style guide.<\/p>\n\n\n\n
Establishing a Blog Publishing Process.
Brainstorming blog post ideas.
Establishing content segments.
Working with content creators.
Editing the first draft.
Copyediting the post.
Applying Blog Headline Formulas.
Tapping into self-interest.
Piquing curiosity.
Employing urgency and scarcity.
Issuing a warning.
Borrowing authority.
Revealing the new.
Auditing a Blog Post.
Presents an exceptional headline.
Includes a strong introduction.
Offers easy-to-consume content.
Satisfies your goal.
Includes quality media.
Provides a compelling close.
Uses search engine optimization.
Categorizes your topics.
Completely delivers on the promise.
Keeps professional consistency.<\/p>\n\n\n\n
Defeating Writer\u2019s Block.
Writing useful content.
Being generous.
Entertaining the masses.
Capitalizing on the timely.
Showing your humanity.
Getting promotional.
Stirring the pot.
Engaging the audience.
Creating Stellar Content without All the Fuss.
Curating and aggregating content.
Reacting to popular content.
Crowdsourcing content.<\/p>\n\n\n\n
\n\n\n\nPart 3: Generating Website Traffic.<\/strong><\/h2>\n\n\n\n
Exploring the Types of Landing Pages.
Creating a Lead Capture Page.
Creating a Sales Page.
Writing a sales letter.
Understanding the elements of a product detail page.
Grading a Landing Page.<\/p>\n\n\n\n
Knowing the Three Key Players in Search Marketing.
Understanding searchers\u2019 needs.
Knowing what search engines want.
Targeting Search Queries.
Defining a search query.
Choosing the right queries to target.
Satisfying searchers.
Optimizing Your Assets for Specific Channels.
* Optimizing for Google.
* Optimizing for YouTube.
* Optimizing for Pinterest.
* Optimizing for Amazon.
* Optimizing for iTunes.
* Optimizing for review sites.
* Optimizing for search engine robots.
Earning Links.
* Step 1: Cross-link your own content.
* Step 2: Study your competitors\u2019 links.
* Step 3: Create generous content.
* Step 4: Create content worthy of a link.
* Step 5: Publish primary research.
* Step 6: Keep up with the news.<\/p>\n\n\n\n
Social Channels.
* Facebook.
* Instagram.
* LinkedIn.
* Twitter.
The Social Success Cycle.
Listening to the Social Web.
Listening by channel.
Choosing a social listening tool.
Planning to listen.
Listening without paid tools.
Utilizing the feedback loop.
Handling customer service issues.
Influencing and Building Brand Authority.
Influencing by channel.
Growing your social following.
Increasing frequency.
Keeping your content interesting.
Socializing blog content.
Networking That Moves the Needle.
Networking by channel.
Tapping into niche media.
Reaching niche media.
Networking by topic.
Creating a social media \u201cshort list\u201d.
Flipping the script on media outreach.
Staying compliant with the law.
Selling on Social Channels.
Selling by channel.
Leading with value.
Designing \u201cvalue first\u201d offers.
Avoiding Social Media Mistakes.
Knowing When to Automate.<\/p>\n\n\n\n
Visiting the Traffic Store.
Understanding Traffic Temperature.
Choosing the Right Traffic Platform.
Introducing the Big Six traffic platforms.
Setting up Boomerang Traffic.
Defining ad retargeting.
Setting cookies and pixels.
Segmenting with content.
Troubleshooting Paid Traffic Campaigns.
Strengthening your offer.
Tweaking your targeting.
Scrutinizing your ad copy and creative.
Checking the congruency of your campaign.<\/p>\n\n\n\n
Understanding Marketing Emails.
Promotional emails.
Relational emails.
Transactional emails.
Sending Broadcast and Follow-Up Emails.
Broadcast emails.
Follow-up emails.
Building a Promotional Calendar.
Cataloging your products and services.
Creating an annual promotional plan.
Developing a marketing plan.
Creating a 30-day calendar.
Creating a 90-day rolling calendar.
Creating Email Campaigns.
Indoctrination campaigns.
Engagement campaigns.
Ascension campaigns.
Segmentation campaigns.
Reengagement campaigns.
Writing and Designing Effective Emails.
Harvesting proven email copy.
Answering four questions.
Knowing why people buy.
Writing effective email subject lines.
Writing body copy.
Cuing the Click.
Getting More Clicks and Opens.
Ensuring Email Deliverability.
List Hygiene.
Monitoring your reputation.
Proving subscriber engagement.<\/p>\n\n\n\n
\n\n\n\nPart 4: Measuring, Analyzing, and Optimizing Campaigns.<\/strong><\/h2>\n\n\n\n
Leveraging the Five Google Analytics Report Suites.
Understanding Where Your Traffic Is Coming From.
Tracking the Origins of Site Visitors.
Campaign source (utm_source).
Campaign medium (utm_medium).
Campaign content (utm_content).
Campaign name (utm_campaign).
Dissecting a UTM.
Creating UTM parameters for your URLs.
Creating Goals to See Who\u2019s Taking Action.
Segmenting Your Audience with Google Analytics.
Creating audience segments.
Honing In on Your Audience.
Drilling into demographics.
Drilling into psychographics.
Putting It All Together.<\/p>\n\n\n\n
Understanding Split Testing.
Obtaining the tools you need to run split tests.
Following the split test guidelines.
Selecting Page Elements to Optimize.
Considering qualitative data.
Using qualitative tools.
Getting Ready to Test.
Developing an optimization hypothesis.
Choosing the metrics to track.
Calculating your test timeline.
Preparing to Launch.
Defining goals in Google Analytics.
Checking that your page renders correctly in all browsers.
Ensuring that you have no testing conflicts.
Checking links.
Keeping variation load times similar or identical.
Calling a Test.
Knowing How a Test Performed.
Analyzing the Test.<\/p>\n\n\n\n
\n\n\n\nPart 5: The Part of Tens.<\/strong><\/h2>\n\n\n\n
Focusing on Eyeballs Instead of Offers.
Failing to Talk about Your Customers (and Their Problems).
Asking Prospects for Too Much, Too Soon.
Being Unwilling to Pay for Traffic.
Being Product Centric.
Tracking the Wrong Metrics.
Building Assets on Other People\u2019s Land.
Focusing on Your Content\u2019s Quantity Instead of Quality.
Not Aligning Marketing Goals with Sales Goals.
Allowing \u201cShiny Objects\u201d to Distract You.<\/p>\n\n\n\n
Content Marketing Positions.
Brand journalist.
Managing editor.
Content marketing manager.
Paid Media Manager.
Search Engine Optimization (SEO) Manager.
Social Media Marketing.
Community Management.
Video Marketing and Production Positions.
Video production specialist.
Video marketing manager.
Web Design and Development Positions.
Front-end developer.
Back-end developer.
Direct-response copywriter.
Email marketing analyst.
Data Analysis Positions.
Data analyst.
Testing and optimization specialist.<\/p>\n\n\n\n
Building a Website.
* WordPress.org.
* Joomla.
* Drupal.
* BigCommerce.
* Shopify.
Hosting a Website.
* WP Engine.
* HostGator.
* A2 Hosting.
* Rackspace.
Choosing Email Marketing Software.
* Constant Contact.
* AWeber.
* Mailchimp.
Considering Customer Relationship Management (CRM) Software.
* Keap.
* Salesforce.
* HubSpot.
* Zoho CRM.
Adding a Payment Solution.
* Stripe.
* Square.
* PayPal.
* Adyen.
Using Landing Page Software.
* Instapage.
* Leadpages.
* Unbounce.
* HubSpot.
Sourcing and Editing Images.
* Canva.
* SnagIt.
Managing Social Media.
* Hootsuite.
* Meet Edgar.
* Mention.
Measuring Your Performance: Data and Analytics.
* Google Analytics.
* Google Data Studio.
* Google Tag Manager.
Optimizing Your Marketing.
* Visual Website Optimizer.
* Optimizely.
* TruConversion.<\/p>\n","protected":false},"excerpt":{"rendered":"