Description
Research has shown that the success of an organization is closely tied to the quality of its employees. A recent study found that employers who excelled in recruiting experienced 3.5 times more revenue growth and twice the profit margin of other employers. But acquiring the right talent can be a challenge. Employers must decide what type of people they want to attract, what recruitment message to convey and how to reach the targeted individuals.
This course will help employers meet these challenges and recruit the best talent. It shows employers how to develop a focused recruitment strategy that considers the job applicant’s perspective. Recruiters will learn how to target and reach specific types of candidates with well-crafted messages and to secure the most highly qualified candidates for the organization.
Course objectives
By the end of this course, participants will be able to:
- establish a recruitment strategy that takes into consideration the expectations and demands of the modern workforce
- develop job specifications and personas to fit their business current recruitment needs
- reexamine recruitment methods and their effectiveness in helping identify the best candidates
- use modern digital channels efficiently to recruit the best talents
- implement best practices in recruiting and retaining talented employees
Outline
Hiring versus recruiting
Getting ready to recruit
Formalize the recruiting process
Set compensation & benefits
Job description
Key Performance Indicators
Key Behavioral Indicators
Training and development
Writing a job posting
Diversity & inclusion
Digital recruiting
Recruiting channels
Marketing strategy
Value proposition
Establish goals
Set a budget
Formulate marketing mix
Measure & analyze
Alternative sourcing
Establishing a salary range
Application process
Probation review
Headhunting
Job titles
Job description
Create candidate personas
Finding potential candidates
Pre-screen & prioritize
Advertise
Pitching candidates
Interview process
Career-pathing
Selling the job
Extending an offer
Onboarding
Breaking up…gracefully
Analyzing metrics
Processing
Processing candidates
Reference checks
Conducting the interview
Making the decision
Recruiting do’s & don’ts
Recruiter types
Generational gap