Building a Brand on Social Media

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

What Will Students Learn?
 Define terms related to social media branding
 Create a strategy for your social media brand
 Describe various social media platforms and identify what platforms fit your brand
 Communicate effectively over social media
 Deal with negative feedback and criticism
 Create a social media playbook to guide brand ambassadors
 Evaluate your brand strength and revise your strategy

What Topics are Covered?
 Defining the Terms
 Building Your Social Media Branding Strategy
 Identifying Your Social Media Audience
 The Key Social Media Platforms
 Creating Brand-Focused Messages
 Building Customer Trust
 Developing a Communication Strategy
 Reviewing and Revising

What’s Included?
 Instruction by an expert facilitator
 Small, interactive classes
 Specialized manual and course materials
 A personalized Certificate of Completion

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