Marketing for Small Businesses

Marketing is about getting your business known and building your position within the marketplace. Small businesses don’t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This two-day workshop will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

What Will Students Learn?
 Describe the essential elements of a marketing plan, no matter the size of the business
 Apply tools and strategy to create a marketing plan that supports the growth of their small business
 Use six steps to create, implement, and review a marketing plan
 Leverage the best of Internet and social media marketing

What Topics are Covered?
 Marketing for small business
 Elements of a successful marketing message
 The marketing cycle in small business
 Marketing strategies
 Implementing your plan
 Internet marketing basics

What’s Included?
 Instruction by an expert facilitator
 Small, interactive classes
 Specialized manual and course materials
 A personalized Certificate of Completion

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